That thread name actually gave me idea about CP 2077 propagation.
What about if several months before release, there would be released small demo - something about W3 Kaer Morhen tutorial, which would end up in braindance and waking up in night city ?
Players could hype for what game offers, know characters - for those unfimiliar with lore - and to create more hype.
If you would play this before game release, you could get some bonus - e.g. there would be hidden item somewhere in demo, get achievement, or whatever.
And/or there could be multiplayer enabled for players to do some PVP or something (- test servers), that is not related to story; and again you could get some achievements.
Cool thing could be also that your time in demo is limited only for 1 real hour and after that game shuts down itself and displays braindance.
But it also may be bad for being cut from actual whole game...