Thanks everyone. Yeah current performance doesn't look too impressive considering the ridiculous price tag. My current GTX 970 is still alive and kicking and in some games all I have to do is turn down a couple of things, but it has been 4 years I kind of want a new GPU.
What about getting a previous gen GTX 1080 Ti if/when the prices go down? I don't love the idea of getting an older card but oh well...
Also what a disappointment that they wasted Turing's name on a transitional/experimental device. Should have been left for the ground breaking stuff.
Don't worry about 2nd hand, just buy one from a seller with decent feedback.
1080ti is great for current games @ 1440p or high refresh rates @ 1080p. (note: as time goes by games get more demanding)
Consider even a 1080 for a bargain. A lot more performance than the 970. Also cooler & less power draw.
Maybe you should adopt a process of updating more frequently by buying 2nd hand GPUs (don't forget you recover decent % from resale).
Turing IS ground breaking. Raytracing is just demanding as all F. First iterations of new tech are always lacking.
The wright brothers only flew for 280m. Its not an SR71 Blackbird. Turing is the start. Like his machine that took forever to do a bit of math.