I think the marketing has been fine, actually. They starved us for years before releasing that 2nd trailer back in 2018 and then managed to hit 16 million views on a 48 minute video on Youtube within a month, which is just phenomenal considering it totally outclassed RDR 2's promotional campaign at the time, which was the biggest release of that year. Bringing in Keanu Reeves to E3 was also a stroke genius.
They way I see it, we're not so much buying into the setting or tabletop game itself, even though that does form part of the interest. What's really generating most of the hype here is the brand power of CDPR. If it was any other company making this game, it just wouldn't be the same.
The gameplay video is at 18 mill as we speak. 18 mill is excellent number for game debut, you can easily add 5 to 10 mill when launch comes. I dont get the "bad marketting" bullshit this game gets.