The underlying issue with this game is that it is entirely geared towards non-casual/hardcore gamers (i.e those that would probably not be in such a forum... : P ) This is a huge issue, especially with a F2P monetization strategy, and needs to be addressed before this game goes nowhere fast as casual gamers bolt.
Basically, there is no way for a casual gamers to properly enjoy this game. Some specific issues include (1) better decks win 99% of the time because of draw and select card mechanics (lack of RNG) so no way for a casual gamer to get lucky (2) Some card combinations are just unbeatable (i.e. defender and make card to the left invincible) without exact counters. A casual gamer isn't going to spend all their time optimizing their deck so they just lose. (3) There is no game mode for quick, casual play. Rank, unranked, and seasonal are stocked fill of net decks that destroy anyone just looking to wing it (4) Reward Points are way too time consuming to come by - let's say a casual gamer plays for an hour a day, they may only earn 3 reward points, which effectively gives them nothing (5) Season trees disappear for some awfully poorly thought out reason - why would a casual gamer who is getting no RP try to complete a tree if it is just gone and they are expected to wait a year to finish it...not going to happen.
All these reasons and more show a game geared toward non-casual gamers and in my view is the reason why this game is not attracting and keeping much of a player base.
Basically, there is no way for a casual gamers to properly enjoy this game. Some specific issues include (1) better decks win 99% of the time because of draw and select card mechanics (lack of RNG) so no way for a casual gamer to get lucky (2) Some card combinations are just unbeatable (i.e. defender and make card to the left invincible) without exact counters. A casual gamer isn't going to spend all their time optimizing their deck so they just lose. (3) There is no game mode for quick, casual play. Rank, unranked, and seasonal are stocked fill of net decks that destroy anyone just looking to wing it (4) Reward Points are way too time consuming to come by - let's say a casual gamer plays for an hour a day, they may only earn 3 reward points, which effectively gives them nothing (5) Season trees disappear for some awfully poorly thought out reason - why would a casual gamer who is getting no RP try to complete a tree if it is just gone and they are expected to wait a year to finish it...not going to happen.
All these reasons and more show a game geared toward non-casual gamers and in my view is the reason why this game is not attracting and keeping much of a player base.