I think it is immersion breaking. You go to these great lengths to build lore, to build first person only, to design and style everything so that it is based on this future state based on a lore that starts in a 2020 that is not close to what our current history is; hopefully. After all of this beautiful world, you then go and insert some facial look alike, named character of some trending equivalent of a D grade star. This is like making a masterpiece painting of the last supper and then inserting kittens and dogs because they are popular on the internet, or creating an incredibly emotional drama and then inserting D rank Dancing with the Stars people. It's 1. Pandering to try and snatch a piece of these streamer's market population, 2. a transitory moment in time, 3. Absolutely nothing to do with CP2077, that world, that lore, etc. Look at the vote! we don't like it, stop doing it. Let the authors of the lore and devs with the artistic touch build the world. Let the story build the world, with the music highlighting the soundscape. Marketing executives have no place in inserting crap like this into CP2077 and then stating that all of their decisions are to foster immersion. Stick to advertising, please.