Or a plan to get greater exposure in a new market.
*tinfoil hat*
Ahhh. CDPR have been very tight-lipped on main story spoilers, asked the youtubers to not post any, forced the moderators into slavery over them, and quickly dealt with any and all leaks. All to build up the demand for the spoilers. The people are starving, dying to know a little more about the main plot. And here comes the greatest part of the plan - the world-wide spoiling.
And now... Why contain the spoilers when you can use them to build up the hype and media exposure, and thus - the sales? They can also use this mess to make DRM look favorably.
Brilliant as always. Well played, CDPR.