CDPR on a roll

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"CDPR ON A ROLL"

That's about $121 million, (€101.095.306,71), for development costs plus about $209 million, (€171.615.731,65), for marketing costs.

so thats why the game doesnt even came close to the PR... priorities i see... now im curious if all the cinematics and trailer belong to development or marketing hmm...
 
I don't know anything about their development costs the past few years, but doesn't this math assume that the entirety of the $330M development cost was paid in 2020? If $330M is the cost incurred over X years of development, it's paid over those years, not all at once, right? So we'd have to look at what portion of the $330M was attributable just to 2020 in order to calculate something like this.
Yep. From the first day development started till launch day.
 
Ahh ok. Development started small scale team in 2016 and expanded over time so it was a bit shorter. We also don't have any info on revenue outside of game sales so would explain why the margins suggested by that calculation are much smaller than their actual reported profits.
 
I guess this is the best time to buy CD Projekt shares as they won't go any lower once the expansions start hitting the store.
 
If they made so much money, why their stocks are still going down?

Investors do not believe in this company anymore.
Stocks went down because they axed the standalone multiplayer Cyberpunk game. Investors saw this as a blow to their ROI, so they cashed out.
so thats why the game doesnt even came close to the PR... priorities i see... now im curious if all the cinematics and trailer belong to development or marketing hmm...
Marketing budgets are almost always bigger than the production budget. This is because ad space is enormously expensive given the competition for it.
 
Stocks went down because they axed the standalone multiplayer Cyberpunk game. Investors saw this as a blow to their ROI, so they cashed out.

Marketing budgets are almost always bigger than the production budget. This is because ad space is enormously expensive given the competition for it.
im aware of marketing costs. working as a creative in ad-agencies for more than 10 years now. but there is a saying in our branch as well: the more you spend in marketing, the less your product stands in substance. - quality sells by itself. thats why luxury brands for example only communicate in selected channels and not all over the place screaming at peoples faces - still curious which side the hype cinematics/trailers belong to - development or marketing?
 
im aware of marketing costs. working as a creative in ad-agencies for more than 10 years now. but there is a saying in our branch as well: the more you spend in marketing, the less your product stands in substance. - quality sells by itself. thats why luxury brands for example only communicate in selected channels and not all over the place screaming at peoples faces - still curious which side the hype cinematics/trailers belong to - development or marketing?
Cyberpunk 2077 = "the more you spend in marketing, the less your product stands in substance."
Quality brands that care about substance like Rolls Roy, Tesla, Mohan Meakin Brewery-Old Monk, Whatsapp don't invest at all or very less in advertising.
You are correct best brands use their products and their quality, reputations and stories to attract customers not tons of fancy commercials and advertising, hype.
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im aware of marketing costs. working as a creative in ad-agencies for more than 10 years now. but there is a saying in our branch as well: the more you spend in marketing, the less your product stands in substance. - quality sells by itself. thats why luxury brands for example only communicate in selected channels and not all over the place screaming at peoples faces - still curious which side the hype cinematics/trailers belong to - development or marketing?

Imagine if instead of this(tons of marketing and less substance) they would have invested most money in development and ensured top quality.
Used their product and its quality, reputation and stories about it as selling point.
They would both have made money and customers would have been happy too.

The patisserie were my brother works does not invests much in advertising because they make top notch best products in Cluj city and surrounding cities .
The business is a big success because of the quality. You will never see adds on TV but everybody in these cities knows about "Panemar".
 
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Cyberpunk 2077 = "the more you spend in marketing, the less your product stands in substance."
Quality brands that care about substance like Rolls Roy, Tesla, Mohan Meakin Brewery-Old Monk, Whatsapp don't invest at all or very less in advertising.
You are correct best brands use their products and their quality, reputations and stories to attract customers not tons of fancy commercials and advertising, hype.

This is true but that only works if you are company with long history of making quality products, most companies adveriste at first until they dont have to anymore because they achived status where everyone knows their quality, and in case of CDPR Witcher 3 is only huge game they sold, witcher 2 was good game and with fine sales but its sales couldnt even compare with vice city from 2002, witcher 2 sold 1.7 million in a year, vice city 1.4 million in TWO DAYS.

CDPR simply doesnt have long list of quality products to attract customers.
 
This is true but that only works if you are company with long history of making quality products, most companies adveriste at first until they dont have to anymore because they achived status where everyone knows their quality, and in case of CDPR Witcher 3 is only huge game they sold, witcher 2 was good game and with fine sales but its sales couldnt even compare with vice city from 2002, witcher 2 sold 1.7 million in a year, vice city 1.4 million in TWO DAYS.

CDPR simply doesnt have long list of quality products to attract customers.
Witcher 3 was enough - now the image they got with Witcher is halfway destroyed by CP77.

Horizon f.e was a mindblowing masterpiece and all they have done for Forbidden West (H2) is a single teaser trailer yet - a very emotional and touching one tho. You don’t need more to get attention. Big campaigns serve just one purpose: building a hype.
 
This is true but that only works if you are company with long history of making quality products, most companies adveriste at first until they dont have to anymore because they achived status where everyone knows their quality, and in case of CDPR Witcher 3 is only huge game they sold, witcher 2 was good game and with fine sales but its sales couldnt even compare with vice city from 2002, witcher 2 sold 1.7 million in a year, vice city 1.4 million in TWO DAYS.

CDPR simply doesnt have long list of quality products to attract customers.
Like I clearly said: "or very less in advertising."
Panemar invested little from the beginning in advertisment . The company used their products and their quality, reputations and stories to get famous and be a big success.
Saying CDPR needed big campaign of hype to be successful is not accurate.
Surely such enormous campaign of exaggerated claims and false promises was not needed after Witcher 3 success to ensure good sales.
 
Like I clearly said: "or very less in advertising."
Panemar invested little from the beginning in advertisment . The company used their products and their quality, reputations and stories to get famous and be a big success.
Saying CDPR needed big campaign of hype to be successful is not accurate.
Surely such enormous campaign of exaggerated claims and false promises was not needed after Witcher 3 success to ensure good sales.

They would definitly get pretty good sales, but they ambitious, or should say overly ambitious, they wanted to compete with rockstar, probably without such adversitment they would probably fall behind GTA V sales.

cyberpunk isnt exactly main stream universe and seems to be like cyberpunk adversiment goal was to make it main stream, to attract attention of players who like GTA style games.
 
They would definitly get pretty good sales, but they ambitious, or should say overly ambitious, they wanted to compete with rockstar, probably without such adversitment they would probably fall behind GTA V sales.

cyberpunk isnt exactly main stream universe and seems to be like cyberpunk adversiment goal was to make it main stream, to attract attention of players who like GTA style games.
if u want to compete with the big player... u need to deliver like the big player and not just talk like them tho : /
 
The CDP stock still going down, down, down.
Still overpriced.

Unless somebody wants to make a hostile takeover(and only if founders don't have a majority stake to block it),it doesn't really matter. See all companies that went high on stock without revenues or prospect of any revenue. What matters is if they are profitable or not.
Yes it doesn't really matter tbh.
 

Guest 4400165

Guest

"CDPR ON A ROLL"

Found some interesting facts.

"How much did it cost to develop Cyberpunk 2077?"
Totalling all Cyberpunk-related costs together, the whole project cost approximately 1.2 billion Polish złoty. If you'd prefer that in local currency, that's about $330 million USD, (€275.738.194,74), adjusted for 2020 inflation. That's about $121 million, (€101.095.306,71), for development costs plus about $209 million, (€171.615.731,65), for marketing costs.
26 Dec 2020

"How many copies did cyberpunk sell?"
10.2 million
Cyberpunk 2077 is said to have sold over 10.2 million digital copies.
24 Jan 2021

"How many copies did cyberpunk refund?"
CD Projekt RED's title Cyberpunk 2077, which was released in December 2020, has now reportedly had to refund almost two million copies of the game. This is according to a community poll created by Upper Echelon Gamers.
6 Feb 2021

"How Long Has Cyberpunk 2077 Been in Development?"
Based on what we can work out, we’d guess about 9 years.
We don’t know precisely how long the game has been in development for, and it matters when you count development starts.
Here’s how we get to the number we did, though fair warning it is a rough estimate.

The first trailer was released in 2013, so it’s at least 7 years, but the game would need to be developed a little to produce a meaningful trailer. A team was supposedly working on the game in 2012 according to a CD Projekt Red Conference,
that makes 8 years. Though the game was likely in development a bit before this, so we’d guess 2011 as the likely earliest year development started. That’s roughly 9 years of development time for Cyberpunk 2077.

8.2 million (Digital copies) x $59.99 = $491.918.000,00 (€410.983.815,55) - $330.000.000,00 = $161.918.000.00 (€135.276.267,96) ÷ 500 (Cyberpunk 2077 staff) = $323.836,00 (€270.551,99) per staff. I myself think 7 years of development, so...
$323.836,00 ÷ 7 years = $46.262,28 (€38.651,95) per staff per year.

I would say, not a goldmine but a decent salary.
I'll add this: if you watch the ending credits, there were a lot of 3rd party differently-sized companies involved in the making. A lot of them. Can't calculate that expense, so this kinda ruins your calculation. Sorry :(
 
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