https://cyfrowa.rp.pl/opinie/35131-wiceprezes-cd-projektu-pracujemy-nad-kolejna-duza-produkcja/amp
https://businessinsider.com.pl/tech...tegia-na-azje-cyberpunk-2077-wiedzmin/7gqggt0
Two interviews in polish, one with studio's CFO, Piotr Nielubowicz, and another with Business Development Director, Rafał Jaki. They mostly focus on just a general business side of things, though it does contains some summary of their presence at E3 2019, info about the approach toward Asian market and some of their plans, so I decided to post it.
Here's the most important info:
E3 Summary
- during E3 over 5000 articles were written about Cyberpunk 2077
- CP2077 received over 85 awards (which is 25 more then the last year) and the awards keep coming
- over 7000 people has visited their E3 booths
- this year's E3 was still just a beginning of their marketing campaign
Asian Market
- CDP have small offices in Tokio, Shanghai and Seul, which they use to communicate with the fans from those regions and also to gather the info about the expectations of the local gamers
- they found a fairly large success in Korea, Japan and Southeast Asia, which makes those very important markets for CDPR
- CD Projekt is especially happy with The Witcher 3 reception in Japan, where they sold over half a million of copies (for a game developed outside of Japan, that's a really impressive number and now with Nintendo Switch port, that number might grow even further). Apparently Japanese fans were very fond of Geralt due to seeing in him many similarities to ronin type of character (which is also what served as an inspiration for Geralt Ronin statue). The most challenging thing about Japanese market is the fact that some of their business partners don't communicate in English very well and despite them hiring an Japanese staff for their Tokio office, they are not always able to help with that
- in marketing for Asian markets, they emphasize the importance of paying attention to events, like Chinese New Year, and cultural aspects, such as large number of people of Japanese descent in Cyberpunk 2077
- currently they are working on localisation of Cyberpunk for those markets, with full voice over in Japanese and Mandarin, as well as text only translation in Korean, Thay and Cantonese. Apparently in terms of text, Cyberpunk 2077 will be bigger then the entire trilogy of Lord of The Rings
Other Stuff
- currently the number of preorders is much higher then it was for The Witcher 3 at the analogical period of time, however Piotr also notes that preorders always make a small percentage of overall sales, so they still put a lot of work into their marketing
- The Witcher series overall sold over 40 millions copies, with sligthly above half of that being The Witcher 3 alone
- currently on their next big production works a team of around 40 people
- they have two mobile projects in development, with one being mobile port of Gwent and another one being developed by studio Spokko, which will be based on one of their franchises
- they don't have any VR projects in development