Actual figures, how nice. Still full of sweeping statements like, "the average person who plays a bit of Candy Crush"..which average person is this? Percentage of which population?
There is a lack of data out there, because it's tough to get it. Calling female gamers chicks and suggesting that they are, generally, less hardcore (which is a term I find deeply amusing, as there is very little "hard" about playing a lot of videogames), than males is a sweeping suggestion, and I don't see a lot of data to back it up. One or two surveys, from a decade ago, no less, is hardly convincing. I honestly have no idea if you're correct - I used to agree with you, back in the day, saw how popular the Sims got and remain surprised how little I knew.
There is also the question of why more women aren't playing a lot of console games, if they aren't. Is it the makeup of said games? They are, often, awfully....murdery.
I can tell you Ubisoft cares very much about mobile gamers - if there are lots of them, Ubisoft wants them. We all want to expand our markets - it's much the point of running a business.
This huge difference you speak of is a huge difference how? Because mobile part-time gamers can't be both? How do you know they aren't both? Can you demonstrate that conclusively?
Again, I don't know. And I didn't come here knowing, either. I just haven't seen any data convincing me that there are or aren't millions of women gamers that would make a great potential market. Hell, they're more than half the planet's population - get them interested, if they aren't already!