Marketing isn't just about posting straight up, dry information: it's about creating impressions.
It's hypocritical from CDPR to now complain: "Oh, but there was simply too much hype and people expected too much from the game", while they were more than happy to hype the game for preorders and blind, day-1 purchases.
Think about how many really good games ended up a complete commercial failure and shutting down their studios, simply because there was too little hype about them, and through no fault of it's developers.
If your game has massive interest as Cyberpunk had, then it's very important to give a clear, concise presentation of what game is about, what features players can expect.
There are plenty of misleading statements coming from "journalists" and were people overhyped some aspects of the game on their own. But same is true for CDPR.
- New generation of open world gaming ... this is objectively not true, by measurable technical standards ( interactivity, variety and quantity of content, physics, animations, simulation systems, implementation of mechanics, are all far below many open world games).
- New standard for roleplaying games..the game is barely even considered rpg, by most people, if at all.
- Cyberpunk will refresh the genre, and bring punk into Cyberpunk..also not true. Punk element is barely present, compared to urban mercenary role.
- Misleading presentation through trailers. It's similar to MGSV that appeared with trailers that overemphasized narrative than what the game actually had.
Why make a specific trailer for Lifepaths or Gangs if they are such an undeveloped, basic feature of the game? Knowing how high expectations of public are, you are intentionally presenting them to be more than what they are. Same is with Pickup mission ( a stand out mission in terms of roleplaying) or simulation features.
In comparison, release day trailer that exclusively showcased characters was far more accurate, highlighting emotional stories of main characters that is the core of the game's narrative.
Witcher in comparison had a much more direct, better, honest marketing ( aside from visual downgrade). Trailers simply showed what the game is about: story driven action adventure with some rpg elements, cinematic storytelling, characters, combat.