It should cost whatever price (or set of prices) results in the optimal clearing of supply and demand for maximization of overall social welfare.
It will cost $59.95 USD for the basic game, $69.95 USD and $79.95 USD for incremental special editions, $89.95 for the most basic version plus season pass, $99.95 for the super special $79.95 version plus season pass, and $149.95 for the limited edition with with everything plus a statue or something.
It will cost $59.95 USD for the basic game, $69.95 USD and $79.95 USD for incremental special editions, $89.95 for the most basic version plus season pass, $99.95 for the super special $79.95 version plus season pass, and $149.95 for the limited edition with with everything plus a statue or something.