Much like Final Fantasy XIV PvE based, where players would have a build feature much like SimCity 2013, with which they can build their own houses and roads. Maybe even build your own vehicles like the A-Team did. Devs offering up new content on a weekly bases. Fill up that gigantic map with lots of large custom made cities.
Then they bogged the game down with a million and one tediums whose sole purpose is to make you want to subscribe or buy crap from their online store.
As much as I personally love their IP and have played their games largely unmodded - except where absolutely necessary, like giving Skyrim horses enough health to survive more than a casual fleabite - I'm aware of the massive popularity of mods and which ones are. An MMO was never going to have anywhere as broad appeal.
So Zenimax "cleverly" decided to fool us idiot players into believing ESO has all of Skyrim etc's awesome mod-greatness by implementing the shittiest imaginable UI, requiring an absolutely stupid number of UI mods just to make the game minimally enjoyable. Which just makes the game more likely to not impress new players, many of whom wouldn't be invested enough in the IP to bother spending hours searching for the right mods.
Hate PvP? A lot of gamers do. ESO says "Screw you!" cos they've got designs of turning all RPG'ers into mindless MOBA-bunnies. Players are cheap content. Oh yeah baby.
There's no end of insidious attempts to force all players into PvP. Which only have the effect of driving players away. I'm still tuning into many of their twitch things and in-game events. They've lost a lot of players over the last couple of years.
On top of all of this, they've viciously monetized it.
Imagine a game with a great costume system, but there's only costume slot included and each - PER CHARACTER - costs $15.
10 costume slots.
That's $2700 of real money to buy all costume slots.
AND they're about to introduce companions (i.e. pets) who'll probably have their own costume slots, which you have to buy separately.
I could go on for days about the crown store.
Meanwhile, I look at Cyberpunk and while there's a few things I don't love about it - eg. limited attribute and perk points, item RNG, and some of the perk mechanics - a save editor can fix the first two problems and modding potentially the third and also first two.
Then bingo, bango, boffo, Cyberpunk can be damn near perfect for me.
And I suspect that's why CDPR wisely chose to put aside their original plans of an MMO style online game and just incorporate multiplayer into Cyberpunk, and possibly their other games, going by their media release.
Yes they lose the opportunity to viciously monetize with an Arasaka style cash shop, but they sell a crap-tonne more copies of the game and build a massive and very grateful fanbase of players.
I used to be very team Bethesda. Super not any more. With nothing else to play I've spent as little as humanly possible on ESO.
Meanwhile games I enjoy - like Cyberpunk - instil a sense of warm gratitude which makes me want to throw more money at the developer. Not that I want CDPR to implement a cash shop. Yuk. But I'm very favourably disposed to supporting them, with expansions, merchandise etc.