"Units with the Dominance ability can no longer count themselves as the highest units when played."
Think of it this way, when you're playing a card, it doesn't count itself, thus the board state is checked for highest unit. If you succeed, then you trigger dominance ability.
Once your unit has resolved, it now is on the board, and counts for future checks.
Seems consistent to me at least... To me the deathwish/banish wording could be clarified a bit better, but overall I'm happy with wording.