Would you rather earn $10mln or $1bil? I mean...Yeah. That's the way the world with social media works. With all kinds of mediums, from politics to entertainment to cladding your cat with a jacket in some facebook catgroup.
I can't resist mentioning here, that this kind of behavior (with games) could be (or... could've been) well mitigated by concetrating first and foremost on more niche and focused audiences instead of everyone and their horribly clad cats. The rest of the audience will come to a good game, if it really is good.