There are 3 pieces of data that the players don't have that developers need to make decisions based on. 1. Total number of players (by region matters but not as much as overall.) 2. Monthly cost (staff, servers, tournaments, etc...) vs monthly income. 3. Outside investor interest (especially as it relates to advertising, merchandising, and data mining.)
Gwent is a business, founded on a simple principle, we will entertain you and you will make it worthwhile for us. Along the way developers seem to have lost sight of their part of the bargain. Getting rewards is entertaining. Playing with new decks is entertaining. Winning hard fought matches is entertaining. Losing hard fought matches can be entertaining. Playing against the same deck 20 times a day for next to no reward is not entertaining. Being excluded from top 1000 because I don't have 10 hours a day (or more) to play Gwent is not entertaining. Losing penalties which force me to play netdecks are not entertaining.
I stopped playing gwent until they fix season rewards because they stopped making it worth my time. I am on these boards giving ideas and feedback hoping they will return to the things that made gwent great. On a personal note I don't care about agile cards or reduced weather effects (though the elimination of gold immunities still requires a massive amount of work to fix,) so much as I care about getting rid of create, fixing the coin flip, and getting luck the **** out of gwent.
I have said it in at least five other places and I will say it here. This game can make money on more things then just kegs. If they need short term cash then use go fund me and Kickstarter. If they need long term cash, reach out to Facebook and apple and offer interactive opportunities. Synergy is great for this type of business (especially with a huge player base.) Developers need to grow the player base by making gwent a challenging, diverse, rewarding (very generous) and above all fun experience. I will buy thronebreaker if they fix gwent. Many of the people who complain on this and other boards think the same thing. All they need to do is go back to big rewards and focus on ways to make gwent more strategic (and balanced.) Also more factions with greater faction diversity would be nice (I wonder if anyone could find a fan base willing to give 5 dollars a person for the chance to see beloved book and game characters be given a unique faction identity and another 5 to have a story campaign go with them.)