I don't understand their goal here.
Getting rid of Geralt (their golden goose) was already a huge risk, but now they've decided to add extra risk by making controversial decisions. I'm starting to the see the rot from within the company, slowly poisoning CDPR. This is how a downfall starts, it's always something seemingly innocuous, then it festers over time and becomes something much more serious. Unless something is done soon, I think this is the beginning of the end for CDPR. I have seen it many times in other major brand names, like Bioware and Naughty Dog.
The fact their stated goal is to "chase a new audience", after TW3 sold more than 50 million units is a real head scratcher. So what, the 50 million gamers you already have is not good enough? That's an absolutely envious number for any game, why mess with a winning formula? Even if they bought back Geralt, they'd be lucky to retain most of that 50 million population, let alone retain them all AND add more to it. The sheer arrogance of their ambitions here is unbelievable. Growth in a new segment always comes at a cost. If you want a new audience then be ready to sacrifice a huge portion of that 50 million. Nothing is ever "free". You only make these types of changes if TW3 had sold poorly and the company was on the edge of bankruptcy, nothing could be further from the truth here.
If they don't want Geralt as the main character anymore, then it actually makes more sense to retire the entire Witcher brand altogether and move on. Geralt is 95% of the Witcher brand! So many head-scratching decisions from CDPR lately, this is no longer the company I love.