Bringing me to the core question: how, based on what, would one calculate how much physical stock one needs these days?
Technically...none. But if you're publicly traded, it does open up a lot of opportunity to generate both recognition and growth. Just like it can tank hard if the market suffers. Thus, most businesses I've worked with will not rely on stocks, but use sold or held shares as an asset.
With the pandemic, I'm not sure it's really clear exactly where the leaves will settle. A lot of things changed. Plus, nonsense like the Gamespot fiasco is not going to assist in any sort of stability for the future. I'm sure there are many who think they'll get away with something like that again, and it will likely add even more flux to the market in general.
We've also been "winning key battles", "growing in key areas", "shifting our strategic focus" in every goddamn quarterly report released.
Ja. This what I'm talking about when I say "...every company will do whatever it can to represent itself in a positive light..."
A business doesn't need to misrepresent any numerical data to color it for effect. And no one on the outside of the business has any idea what the real situation is based solely on numbers and words. (Often, very few on the inside have any totally clear idea.)