This long post is in response to the query "Wat?"This reminds me a bit of the carnival or fair. Here I am walking around with money burning in my pocket looking at all the game booths. The one where you throw a ping-pong ball into the gold fish bowl appeals to me; how hard can it be I say to myself. So I pay the quarter and throw my ball and come to find out that the ball has to exactly fit into the top of the tiny goldfish bowl or else it bounces completely away. Once I realize how impossible it will be to get a goldfish, I stop playing. I look at the booth attendant and he shrugs his shoulders as if to say "thats the game, mister, what did you expect" and then I shrug my shoulders and think "I should have known there was a catch." There is a reason why this type of doing business is restricted to flea markets and carnivals.The customer-base can be defined as anyone who is a potential customer to your product. For a computer game, anyone who has a computer and an interest in games is a potential customer. A successful business endeavors to attract and keep customers by researching what their customer-base needs, and then fulfilling those needs. Ideally, a business will sell multiple titles to the same customer over a long period of time. The portion of the total customer-base that a company wants to target is a strategic decision. Target too narrowly and you miss out on potential customers. Target too broadly and you may not be able to adequately satisfy all those varied needs. There is nothing wrong with a business targeting a very small subset of the overall market, but you do have to be clear about it to yourselves and to the market. For example, you can create a game targeting 16 year olds, who have the skills to do their own programming and who have no problem paying a couple hundred bucks for the latest video card. Again, nothing wrong with this approach, but it is obviously a very limited market, and you have to make it clear to those potential buyers out there what is expected of them. If I am a potential buyer, but not sixteen years old, not a computer programmer and do not have the latest video card, I won't purchase the game. Note: I wouldn't list those restrictions in fine print.When I buy or rent a video, I expect to be able to pop it into the machine and start watching. I don't expect to have to take apart my VCR and solder in fixes to the circuit boards to watch a freakin movie. My personal experience with computer games has been similar; I pop it in and start playing. I have played maybe 40 titles over the years. A game that cannot be popped in and played is called a BETA. I have played BETA versions before. Its not quite as fun, but if I like the game, I put up with it because my expectations are much lower (I expect it not to work perfectly). Trying to pass off a BETA as a regular product is not a good business practice. It is a slap in the face to the customer and hurts that goal of a long-term relationship mentioned earlier.Any business makes mistakes along the way. How that business reacts to these mistakes determines their long-term viability.A business also needs to have control over the customer experience at all points, including the forum. If a customer has a bad experience with the distributor, with the receptionist, with the forum moderator, etc it has a negative effect on the business relationship. Successful businesses make their employees aware of this fact. Don't be disapointed, but that is why the cute bank teller is always so happy to see you. Her and her boss understand that keeping you happy keeps your money in their bank.