Wal-mart is the big reason AO games are avoided at all costs, yes. I work in the film indutry, and it's similar there with censorship as with video games. Basically, Wal-mart sells more entertainment in America than most other companies combined, particularly with video games. 40% of all games sold across every store in America are sold at Wal-mart. So literally millions in daily expectant profit. If Wal-mart will not carry your product, you are effectively sacrificing almost half of your possible market. Meaning the sad choice developers get is make it suitable for wal-mart, or have your publisher abandon you.


