Did the 35 min demo have a sharpening filter? it was released in 2014 and in comparison with the more recent footage the 35 min demo is still the better footage despite its problems. the developers have been speaking about the 2013 footage and that sharpening filter, but there is also a mark able difference between the game now and it less than a year ago, when the 35 min demo was shown I think it was in august, maybe earlier in the year. I cant remember if it was shown at E3, point being that the 35 min game play was one that built expectations like all the other demos that people have used to complain about when there is a supposed downgrade. it was not the VGX trailer which devs can sweep aside with the argument that it was at that point (in 2013 with its sharpening filter) not yet a completed enough version of the game, not developed enough, to be considered representative of the game. the 35 min demo was representative, but there are differences to me at least from what we seen now that are not explained. a dev remarked that since the 35 min demo with its new physically based rendering, the game has just continued to look better and better (I believe that it is in this interview
https://www.youtube.com/watch?v=IU9rlkCOk9E) the difference could be so small and simple, I don't know maybe just a post processing effect or something, but whatever it is the game doesn't look better than what I saw not just in 2013 but in 2014 as well. the newer builds have the same if not very similar assets, textures etc, but there are differences or changes that do impact quality, or at least persevered quality since late 2014. whatever these changes are, and for whatever reason things where changed, the visuals are not better looking since the 35 min demo. this is made more difficult for people when they are told that they can recreate those visuals because we have not seen that yet (not with ultra yet anyway). Its hard to understand, devs have made claims that contradict with what we where told and shown. I hope their statements turn out to be true and I will have to send a box of chocolates wrapped in fan art to make up for considering that the downgrade in some form exists out of heart shattering guilt (though I suppose I will have to send them some thank you gift anyway for every other thing they did do well).