1. Be logically consistent
In the video response, it was said that the testing didn't reveal the issues people saw. But if that was true, then why withhold console codes or reviewer PC footage. Please. Let's stop the lies.
2. Be true to yourself and to others
Let's abandon the hype-train schemes, upscaled trailers, bait-n-switch content/footage, etc. You might make less money at first, but being truthful and honest always pays off in the long run. This is a fact one learns as a child.
3. Do not abuse or put unwarranted pressure on developers
The game was always marketed to be released when its ready. Each of the delay dates was set long before the game was ready in an effort to publicly pressure the developers to meet "dead"line. Please don't do this. You might make less money for a quarter, but give developers room to breath, eat, sleep and be happy. Only set street dates AFTER the game has passed 90-95% of QA tests. Not before. Pressuring people to deliver like this is insidious.
4. Understand that people are smarter than you think
Half baked apologies are better left unsaid. People KNOW why things were done. For financial gain. Why was footage on consoles not released? The answer is both simple and obvious, to prevent pre-purchase returns. It's just that simple. Please don't try to spin truths. It only makes you look worse. Better that you just came out and admitted what everyone already knows, than to try and say "we didn't know".
5. No amount of money or fake apology videos can repair damaged reputations
Despite the notable exceptions out there, damage to ones reputation is not repairable with apologies, free DLC or what have you. CP is not like NMS in that, NMS is an open ended exploration game which there are very few (hardly any 3 years ago) alternatives, and people did hang around, because of the exploration. CP is a one and done linear story. Even your own people said it is not a game to be played forever, so trickling out DLC is not going make amends. People will move on to the next FPS.
6. Compounding negative returns
Hopefully what you will learn from this is that negative perceptions have a compounding effect. When you say in the video "you never intended this to happen" what you really mean to say is "we never thought this would happen". You thought you apologies were good enough. To put this into perspective, probably Sony is going to remove future pre-order privileges for you, so that's out the window. Second, no one is going to believe any future marketing, video trailers, footage etc. Any of your devs brave enough to go on record with interviews are going to be treated differently. The public is skeptical and the whole process for you will be painful going forward. Hopefully you will learn. but in the meantime STOP MAKING APOLOGY VIDEOS. No one cares about that.
In the video response, it was said that the testing didn't reveal the issues people saw. But if that was true, then why withhold console codes or reviewer PC footage. Please. Let's stop the lies.
2. Be true to yourself and to others
Let's abandon the hype-train schemes, upscaled trailers, bait-n-switch content/footage, etc. You might make less money at first, but being truthful and honest always pays off in the long run. This is a fact one learns as a child.
3. Do not abuse or put unwarranted pressure on developers
The game was always marketed to be released when its ready. Each of the delay dates was set long before the game was ready in an effort to publicly pressure the developers to meet "dead"line. Please don't do this. You might make less money for a quarter, but give developers room to breath, eat, sleep and be happy. Only set street dates AFTER the game has passed 90-95% of QA tests. Not before. Pressuring people to deliver like this is insidious.
4. Understand that people are smarter than you think
Half baked apologies are better left unsaid. People KNOW why things were done. For financial gain. Why was footage on consoles not released? The answer is both simple and obvious, to prevent pre-purchase returns. It's just that simple. Please don't try to spin truths. It only makes you look worse. Better that you just came out and admitted what everyone already knows, than to try and say "we didn't know".
5. No amount of money or fake apology videos can repair damaged reputations
Despite the notable exceptions out there, damage to ones reputation is not repairable with apologies, free DLC or what have you. CP is not like NMS in that, NMS is an open ended exploration game which there are very few (hardly any 3 years ago) alternatives, and people did hang around, because of the exploration. CP is a one and done linear story. Even your own people said it is not a game to be played forever, so trickling out DLC is not going make amends. People will move on to the next FPS.
6. Compounding negative returns
Hopefully what you will learn from this is that negative perceptions have a compounding effect. When you say in the video "you never intended this to happen" what you really mean to say is "we never thought this would happen". You thought you apologies were good enough. To put this into perspective, probably Sony is going to remove future pre-order privileges for you, so that's out the window. Second, no one is going to believe any future marketing, video trailers, footage etc. Any of your devs brave enough to go on record with interviews are going to be treated differently. The public is skeptical and the whole process for you will be painful going forward. Hopefully you will learn. but in the meantime STOP MAKING APOLOGY VIDEOS. No one cares about that.
