Suggestions for TW3 marketing strategy
We all love games made by CDPR. To make games, they need money.
Of course, we know that CDPR is one of the rare companies in the industry which adheres to the principle "We want to make games, so we need money to do this" as opposed to "We want to make money, so we make games" (which is, unfortunately, the governing rule of all big publishers).
However, the money part is still there. It'd be great if more people will buy CDPR games (without dumbing the games down), which would allow CDPR to make better games. For this reason CDPR needs to make a smart marketing campaign.
Maybe we, forum users, can help them with this by brainstorming useful ideas for this campaign. I suggest posting these ideas here.
Let me start with the following one (this is just a suggestion, I'm not completely sure if it's really valuable, it's up for discussion):
At the time when the next major TW3 trailer gets released, put TW1 and TW2 on sale on Steam&GOG for a few bucks (this part isn't a new idea, it was already done before), AND include this information into the trailer itself. If the trailer comes out, say, on the 11th of March (wishful thinking here
), put TW1 and TW2 on sale till, say, the 18th of March, and include an announcement in the trailer saying "TW1 and TW2 are available on Steam&GOG for $5 combined, this sale lasts till the 18th of March". Lots of people will see the trailer, and this will incentivize them to buy TW1 and TW2, and after they play these great games, they will become attached to The Witcher world in the same way as we are attached, which will force them to buy TW3 day one.
We all love games made by CDPR. To make games, they need money.
Of course, we know that CDPR is one of the rare companies in the industry which adheres to the principle "We want to make games, so we need money to do this" as opposed to "We want to make money, so we make games" (which is, unfortunately, the governing rule of all big publishers).
However, the money part is still there. It'd be great if more people will buy CDPR games (without dumbing the games down), which would allow CDPR to make better games. For this reason CDPR needs to make a smart marketing campaign.
Maybe we, forum users, can help them with this by brainstorming useful ideas for this campaign. I suggest posting these ideas here.
Let me start with the following one (this is just a suggestion, I'm not completely sure if it's really valuable, it's up for discussion):
At the time when the next major TW3 trailer gets released, put TW1 and TW2 on sale on Steam&GOG for a few bucks (this part isn't a new idea, it was already done before), AND include this information into the trailer itself. If the trailer comes out, say, on the 11th of March (wishful thinking here
), put TW1 and TW2 on sale till, say, the 18th of March, and include an announcement in the trailer saying "TW1 and TW2 are available on Steam&GOG for $5 combined, this sale lasts till the 18th of March". Lots of people will see the trailer, and this will incentivize them to buy TW1 and TW2, and after they play these great games, they will become attached to The Witcher world in the same way as we are attached, which will force them to buy TW3 day one.
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