Perhaps the colour scheme itself reflects the tacky corporate advertising tactic? A bit tasteless, perhaps? (The straw probably costs extra.)
Welp, unsold. By putting this in the game, they're making a political statement intentional or not, and I'm out. Bye.
Ads like that remind me of (which I always felt was VERY cyberpunk):
"I would say it was never the intention to offend anyone,” Redesiuk said. “However, with this image of an oversexualized person, we did want to show how oversexualization of people is bad. And that’s it.”
Fair enough. Not saying put that into CP77. And I don't think the bulge girl is in the same category as "white is coming". But when it comes to tasteless and vulgar, it's not always clear where to draw the line. And if it's used in artistic way. It can be very satirical like in RoboCop: gigantomania, consumerism, dehumanization, violence, sexualization.Yeap, I remember that one.
Although you make a point, I think that any fictional setting can exist without racism. Its enough to create class differences via money, education, upbringing, etc. Drama needs differences, hero needs wrongs to right, the cyberpunk world needs to have inequality between the elite and the poor. Racism doesn't need to factor into this. It can be conveniently side-stepped. For as long as its mentioned, it exists.
Regarding Redesiuks comment:
How is it bad though? I don't see anything bad in the advertisement or actually any advertisement. The society seems to be way more alright with desires than nowadays and companies fulfill that demand and advertise possibilities of modifications and whatnot connected to these desires. Seems positive and good to me and in no way bad.
i don t know Gregski i can t help myself imagine she would do that thingBulge this, bulge that...how about ermmm.....THIS?
I’m astonished that people actually pay so much attention to trivialities like this.
what about the others, the people that augment themselves and truly get from unhappy to happy? I mean all the modifications wouldn't exist without a demand, wouldn't eixst when everyone is still unhappy after getting a murder-dick.
Those people exist too and I fully acknowledge all the good augments like that can do for a society.
It's like any other invention. It can have both positive and negative influences on a society and it's all a matter of how we choose to wield it, which is the most interesting theme to explore. Acknowledging it has drawbacks, in no way is a call to abolish it, or to deny all the good it can do.
As to product demand existing because it makes people happy? I don't think that's how capitalism and commercialism works.
Look at the products currently in our society. Take for instance, perfume. You'll see it advertised by a tall, svelte model lying on a tropical beach. Why though? It's not like buying the perfume and spraying it onto yourself, will get you a model, will turn you into a model, or transport you to a tropical beach. All these secondary images in the commercial, are there to impart additional qualities upon the perfume that it does not inherently possess. It makes you smell nice, yes, but the manufacturer also wants you to associate buying the perfume with beauty and exoticism - that buying the perfume somehow elevates you into making your life better. Purchasing the perfume associates YOU with models and beauty.
Sometimes a product exists because people THINK it will make them happy for all the other qualities that advertisement and society imparts on it.
Same goes for Night City's bodily augments. To some, these augments are truly the only thing missing in their lives. I'm not saying it doesn't. Imagine being an army veteran missing a leg. An augment will truly make up for many of the things that missing a leg would entail. I'd still argue however, that far more people will buy these augments because they THINK it'll make them happy, for all the additional qualities that advertisement and societal norms have imparted on it.
That's consumerism in a nutshell, within our society, and definitely in a society like Cyberpunk 2077 by the looks of it. Mike Pondsmith (I think) already said that people without augments are looked down upon.