Call me sceptic but what merketing or social advertisment is made to look in source code?Sorry but when fans looked that it wont reveal itself , or it doesnt show anything clickable they looked desperatly to source code...
...when CDPR looked that likes and shares arent flowing so fast they adapted to fans and changed source code...
EA was trying to do same strategy thats its orginating in social media boom from 2010-2012.They put same thing for Battlefield 4 .But result was same as here , they expected hungreds of thousands likes or milions , but guess what nope gamers didnt like that marketing sheme.
Same as here.Instead of thousands of likes in first day we got it like it.And meme's wont cover that its marketing fail...
Of course its mine and only mine opinion.
The idea of having us solve a riddle is interesting.
And the clip itself is mesmerizing. If it's any indication, the trailer will be fantastic.
But unless they're about to pull a rabbit out of the hat, the implementation is skewed. It likely serves to gain them time, until they're ready to reveal new in-game promo material, so I wouldn't count on the trailer sooner than early next week. How long did the tease leading up to «Killing Monsters» last again ?
This PR stunt comes off as too gimmicky, too obscure, verging on the contrived, which strikes me as at odds with what a mass social media campaign should be striving for. If it turns out no clues could have ever been gathered from watching the endless clip, why bother making one in the first place? And whoever thought the average gamer yearns to daily F12 thewitcher.com/thetrail to comb it for clues has a peculiar notion of the lengths the average gamer is willing to travel to unlock a CGI trailer. If, on the other hand, this was aimed at hardcore fans all along, then I don't quite get the Facebook, Twiter and Google+ aspect.
It does look like the trailer will be bloody fantastic.