Oh come on you're splitting hairs here. I saw the Open Letter here before I heard of it anywhere else, if it was given to journos it was clearly embargoed to await posting on the REDs channels first. I despise FB & twatter but even I'm not going to take umbrage over which of their channels they chose to post on first. Sheesh.
Initial broad announcement straight to fans with specific follow ups through the oh-so-curious-and-demanding-themselves-media is a perfectly normal, natural, and acceptable way to do these things. You realise media outlets - who since they've no higher publisher showering gifts on - quite likely cry out for exclusives and might take the hump if they never get a little attention too, try and see that theres more to the devs perspective of an event like this than narrow gamers interests. Likewise make no assumptions about a CM's workload, activity, even job description... such ill-informed comments are the type that evoke pitchforks, flaming torches, and rope hanging from gallows.
And that last bit, that bit you've had your jaw locked on as long as I've been reading your posts, that's your perception of what they've said. From my perspective you continually overblow their claims. Have they taken the appropriate opportunities to highlight the clear water between themselves and others in the industry? Yes, nothing remotely wrong with being distinctive and flaunting it, we all do that to some degree, its called individualism. But are they - as you continually assert - guilty of ostentatiously egregious pretense (grandiose tautological authorship intended)? Not at all, get over it please, move on.