Geoblocking form of DRM is on the rise:
https://torrentfreak.com/copyright-holders-want-netflix-ban-vpn-users-140917/
I don't understand it however. Who exactly are pushing for such bans? Copyright holders (i.e. studios and publishers) for instance shouldn't have a reason to do it. The more their titles are sold, the more money they get. VPNs or not. Are these some kind of middlemen distributors who are simply interested in injecting themselves in between the content and the end user? With games for instance retailers always attempt to drag along all kind of geographic discrimination (price, availability and what not). This looks similar, so I'm not sure why it's about copyright holders with video.
Two main reasons, one of which is, as you suggest, on behalf of the middlemen. In that scenario, the original producer doesn't really give a shit, but gets pushed into it because the middleman demands it, and because the producer decides, rightly or wrongly, that it's financially attractive to keep the middleman happy.
The second is regional pricing, where there's a big price discrepancy because they're either giving lower prices in one region because of income differences, or can get away with higher prices than the baseline Because They Can. Traditionally, governments only got involved when the bypass of local distributors meant they weren't getting tax on sales, but given the power of the Copyright Lobby, that may change.
As someone who's lived in countries that suffer from this kind of BS, it really pisses me off. And I cannot, for the life of me, think of ANY logical explanation for why this also often involves artificial delays in releasing something, or why it happens when there's no local option, which tends to happen a lot with TV.
The one that really got me was when the BBC got involved in the Australia VPN issue. When I lived in Singapore, we had a BBC channel on cable. The typical delay between a series being released in the UK and on that channel was
two years, and they only showed a handful of new shows every year. There were much simpler solutions to their problems than trying to ban VPNs.