I don't care for subscriptions either. I would rather have a game that I pay full price for up-front, and have to earn all of the kegs, scrap, etc. through actual gameplay (no option to purchase), or use the present system. "Buying packs of cards" to expand a deck is as old as CCGs. The present system for most online CCGs is even more for your money since you can mill / disenchant cards for materials that will let build exactly what you want. No purchasing or trading of anything required.
A subscription system would guarantee a certain level of income (at least temporarily) which I feel breeds a certain level of complacency -- and that's never healthy for a creative venture. Plus, it also means that the floor can be pulled out from under a project really quickly if a whole bunch of players suddenly cancel subscriptions, resulting in plans needing to be scrapped or altered midway through.
A subscription system would guarantee a certain level of income (at least temporarily) which I feel breeds a certain level of complacency -- and that's never healthy for a creative venture. Plus, it also means that the floor can be pulled out from under a project really quickly if a whole bunch of players suddenly cancel subscriptions, resulting in plans needing to be scrapped or altered midway through.