I would think that this whole process was rushed, with no clear strategy, and building on confidence that players would enjoy this game like they did the witcher series.
CDPR is known for making great games, where word to mouth has been the prime marketing method. So i'm also understanding for the current state of silence, where the devs are probably waiting to announce something tangible in the near future. A road map is coming soon, as Burza stated before going on vacation, until then we will have to wait. They cannot promise (and they generally dont) what they cant deliver, so they are probably working on something before making an annoncement.