Games development is a driving force for technology moving forward on PC's, but if a developer is going to tell people they need to upgrade, they need to be able to demonstrate solid reasons, and for 32-bit to 64-bit I don't think those reasons existed until fairly recently. Because it isn't just the OS - if they were saying the OS needed to be x64, they're almost certainly also implying that you need more than 4GB RAM and probably at least quad-core. Otherwise, why would you need to go x64?
Widespread acceptance of 64-bit isn't that old - Windows 7 only came out four years ago, and before that we had Vista, which a lot of gamers wouldn't have touched, and XP x64, which was never sold retail. So two years ago, there would have been a LOT of people still running 32-bit XP. And these games themselves aren't memory or processor-bound, they're graphics-bound. I suspect that the developers wouldn't have seen any need to push gamers, and risk losing sales, for what was probably only a very small improvement.
It's different now, and yes, I think it's reasonable to expect people to upgrade. But for TW2? No.