You only play games to see people in bizarre clothes..?
You are missing the point.
The tomb raider and far cry 3 support cast were really rather bland. As result no one cared about them.
It's about haveing strong character designs that make you more involved in what is going on.
Consider this. What characters from games do you end up remebering in the long run and are still talked about?
The walking dead is one of the few exceptions, that have regular people.
The design of geralt and the last of us is done in such a way to make them more appealing and stand out.
If they were in a group of people you wouldn't have much issue picking them out.
The same for ciri.. If she was in a modern day outfit it would be impossible to mistake her for some one else.
Designs like Geralt are becoming less common.
For instance: Deslin from second son isn't a strong enough design for the game to stand the test of time.
It would come down to being first party and his powers/ gameplay.
Aiden from watch dogs would more then likely be remembered more than the game it's self etc