There's old-style and new-style PR. Old-style is the kind well-trained managers are comfortable with. All announcements are made by PR officials and are carefully screened to put the company in the best light. Nothing is announced until it is certain, lest it result in accusations of downgrades or vaporware. You can understand that managers who are beholden to investor-elected directors take to this strategy as a means of what can gently be called arse-covering. This is not, and cannot be, the new style. New-style PR declares, following The Cluetrain Manifesto{/i] that markets are conversations, and the purpose of PR is to engage the opinion leaders whether they be journalists or outspoken forum members or whoever. You cannot ignore this, because the Internet will subvert you if you do. You must engage the opinions of those who have opinions (at least those who are worth engaging, those who make demands the company cannot fulfill are merely excluding themselves from the conversation). CDPR is only now learning how to do this. Be patient and encouraging to those who are learning.