In my opinion, they missed a huge opportunity to improve faction challenges and daily/quest rewards when playing. If you commit to one faction, say NR, why do you still get daily challenges to play as SK or Nilf? We don't want to play as them, we are trying to build up our faction to win and reach various milestones/rewards. They could have easily developed a system that detected what challenge you picked (if none, pick random daily rewards) and then given you new daily challenges related to that faction. They also could have created unique daily challenges for a faction (play as specific leader, play a certain type of card X number of times, etc. etc.) and kept it fresh during the challenge.