Bypass Steam?

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My copy of TW3 is a Steam edition, but everytime I launch it via Steam it leads to another launcher which actually runs the program. Is there a way to bypass Steam altogether in this instance, and just go to that other launcher directly?
 
I suppose you could use REDprelauncher.exe to launch the game.

It should be located at [path to Steam]\Steam\steamapps\common\Witcher 3; I don't have the game installed at the moment, but Cyberpunk has the same launcher.
 
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