Of the 4 options: be a regular; don't discriminate by not getting into it; get into it for events where your actions will have great consequences; or what they actually did, I think they chose the worst one.
There are a LOT of injustices in the world. Some are more egregious than others. Which those are varies from person to person. I nearly vomit thinking about the people who died, en masse, in Syria recently.
HOWEVER.
This doesn't mean that taking a stand against a singular injustice is a bad thing. EVEN IF you do it for company goals.
And let's be razor-sharp clear here - CDPR did not do this for company goals. They have the most anticipated game (ever?) of the year coming soon, their bottom line is iron-clad victory and they are respected by nearly all.
This choice actually causes some serious anger towards them from people who didn't care either way. We all live in our own bubbles, after all.
CDPR did this because they mean what they say. Black lives matter. Yes, yes all lives matter, that's not the point. The POINT is that in many countries, minority lives do not matter -as much-. This is the case in the USA.
Perhaps the next human rights indignity CDPR will also take a stand for - perhaps they will choose to step back.
That's the beauty of choice - they have it, as you do.
In this case, they chose to stand up and say something. Good for them. Good for everyone else who did as well, regardless of what their reasons are or what you think their reasons are.
Black Lives Matter.
And Hong Kong Lives Matter. And First Nations Lives Matter. Rohingan Lives. Syrian Lives. Chechen Lives. All those who are hunted for nothing they did, but who they are.
It sucks to mean less than your neighbour because of your skin or religion or accent. And sometimes, it gets you killed.
Change only comes if we pay for it. This is a small price.