What are the characteristics of a well-liked gaming company in your opinion?
If it was as simple as releasing a good game, Ubisoft and EA would probably be well-liked. It's all about convenience (either releasing games DRM-free or with something small like a keycode activation, though of course with a Steam version because die-hard Steam fans will complain otherwise), knowing how to create good PR and maintain the resultant positive image, and the games actually being good enough to benefit from the other two things.
Many companies only succeed at one or two, underestimating the importance of the others, and either end up going unnoticed or attracting negative attention. Like the always-on DRM thing for Ubisoft that murdered their sales with a chainsaw as their PC sales dropped 90%. Or the Spore DRM thing for EA (on Amazon: 3,288 customer reviews, with an average rating of one and a half star out of five that came to be thanks to 2,613 of those being one-star reviews). Good times.
What future/present traits are essential in maintaining a good rapport with gamers?
Continued support of the game after release has obviously done wonders for CDPR, so I'd definitely go with that one. Releasing extra content for free and all that. Does that technically even count as a trait? Whatever, I doubt that anything else has had as much of an impact in terms of rapport as that one.
What is your current view of CPR?
Cardiopulmonary resuscitation isn't my favorite "save the day" move, honestly. All things considered, I think I prefer the Heimlich Maneuver. Personal preference.