People, you must understand that the press is prepared and is meant to talk to others about games, and what im trying to say is that giving exclusive content, especially uncut content, to the press, is far more beneficial to the game's reputation, than just releasing the content freely for millions of dumb asses that wont even understand how to judge it or anything else beyond "pretty graphics, but other games are prettier so its better" and thus wont give money or be exited.
The majority of people aren't like us, they aren't aware of the greatness of TW3, of the gameplay features, of how the development went, how much is left, what version they show, why , etc., uncut and raw footage exclusive for the press assures that only relatively educated and objective people will be able to "judge" the game for the majority of the world, and possible fools wont be able to say "dude i watched the uncut TW3 video, it sucks trust me", instead they'll need to quote the journalists saying "it was AMAZING !!" or just shut up.