I think hype overdrive for now is not only to be expected, but is a good thing to gauge opinions particularly if certain themes and requests go the distance over the next few months.... It can be used by the devs to see whether there is sufficient concern or desire for a particular thing or whether something they're thinking of implementing is ambiguous enough that it'll only coincide with certain people's ideas of an event.
The problem with hype is that at some point it becomes less of a tool and more of a hindrance, as actual decisions get made and it gets closer to release, but for me basically all CDPR have to do is
1) Stay as near to an established lore as they can, which I don't doubt given that Mike Pondsmith has been fiercely guarded for years of ANY company doing a CP rpg, for fear of losing the pnp game in the noise of the video game.
2) for things that they have to change, or stuff that's hung about forever since the pnp game (like the main chars in 2020, and the Alt/Rache deaths) provide meaningful context that slots well with established canon, so for instance you couldn't just out major parts of the lore, some of it you may be able to rewrite like the smaller corp names due to mergers etc, or maybe say that the Tycho Orbital Rock drop didn't happen, as the effects of that could be rewritten..... Just make it believable within the framework.
3) Give us modding support and tools for the PC, and work out some way to get stable and popular mods onto other platforms - as then the community can add things, people and places (we will need to be able to go out of Night City, even if its just a couple of places, so that the mod community can add to the rest of the world) and to make Netrunning into what it's made out to be in the game