Don't make winning the only way to advance/progress
I have played a lot of cards games over a very long time, and one mistake made by digital card games is to put all the emphasis on winning.
If you have a competitive mode (a ladder or ELO system), then winning is all that matters, but a lot of people play these games because they enjoy the mechanics, or the lore of the game, and are not necessarily particularly good, or investing a huge amount in to the game.
Hearthstone just recently significantly trimmed on the number of daily quests that require "winning" and instead added 60 new quests that say "play X number of pirates" or "deal X damage with murlocs" etc etc ...
That might be difficult to translate in to this game in the near future, but they could do 3 games played = 1 win
If you win, you jump to the next reward bar. If you lose, you only get 1/3 of the way. It might be a bit weird, but I would also reward win streaks by making it so that every win takes you to the next reward bar regardless of when it happens. If you lose 2, win 1, you still just jump to the next reward bar. 3 losses in a row, get to the next reward.
To be very clear:
1 win = 1 reward level
3 losses = 1 reward level
1/2 losses followed by 1 win = 1 reward level
2 wins = 2 reward levels
I STRONGLY recommend this because people playing decks they enjoy that aren't "top tier" will simply stop playing. If someone wants to play only Elves or if they are all about building a Boat deck that uses weather conditions on the other rows, they should be rewarded for investing time.
I have played a lot of cards games over a very long time, and one mistake made by digital card games is to put all the emphasis on winning.
If you have a competitive mode (a ladder or ELO system), then winning is all that matters, but a lot of people play these games because they enjoy the mechanics, or the lore of the game, and are not necessarily particularly good, or investing a huge amount in to the game.
Hearthstone just recently significantly trimmed on the number of daily quests that require "winning" and instead added 60 new quests that say "play X number of pirates" or "deal X damage with murlocs" etc etc ...
That might be difficult to translate in to this game in the near future, but they could do 3 games played = 1 win
If you win, you jump to the next reward bar. If you lose, you only get 1/3 of the way. It might be a bit weird, but I would also reward win streaks by making it so that every win takes you to the next reward bar regardless of when it happens. If you lose 2, win 1, you still just jump to the next reward bar. 3 losses in a row, get to the next reward.
To be very clear:
1 win = 1 reward level
3 losses = 1 reward level
1/2 losses followed by 1 win = 1 reward level
2 wins = 2 reward levels
I STRONGLY recommend this because people playing decks they enjoy that aren't "top tier" will simply stop playing. If someone wants to play only Elves or if they are all about building a Boat deck that uses weather conditions on the other rows, they should be rewarded for investing time.