Why expected? We know very little about the story except the basic premise. Is it the art style? That is entirely subjective. IF nobody liked flashy armor sets, no one would play WoW. And remember that we are talking about Orlais,
I don't care about anyone else but me, dude. What do I care about people who like WoW? I sure as hell don't. And anyway, the people that I do know that like it don't actually prefer the armor to look the way it does. They accept it because it's an MMO, and they're not known for looking good, detailed, or at all sensible.
As for why I'm expecting it, it's a combination of things. The stupid looking armor, the LGBT stuff, the Dragon Age 2 writing, which I honestly knew wasn't going to be as good as origins, because they ditched their original cast, and it's pretty hard to beat the epicness of Origins, even though the story's actually pretty simplistic. Honestly, sometimes simple is better.
Also, it's bioware. They've been screwing up a lot lately. I still love Mass Effect, but I'm not forgetting Starchild anytime soon. Nor will I forget how much I hated DA2's characters, or that lame ass "story". No focus at all.
edit:
Also, anytime someone ever makes a comparison of a single player game to anything MMO ish, it's an automatic red light. That should never happen if you ask me.