Whoops, too sweary and aggressive. Some of your otherwise good points are lost in your aggression. If you wouldn't say it to someone's face, probably better not to say it here. Of course, maybe you would swear at me repeatedly in public..in a debate over videogames...I don't know. I'd advise against it, though.
Seems there is a gap here. On the one hand, you say more women are playing mobile and "casual games" than not - although again, I remain unconvinced on how many that actually is. On the other hand, you say that more women are playing violent video games than ever before. Then you follow up by suggesting that there isn't a huge market in women for their Assassin's Creed Unity - pretty violent game. Kind of contradictory. Women are or aren't playing more violent video games and should or shouldn't be considered as a viable market and core gamers?
Lastly, I don't think hard-core gamers are core gamers. I'd say the whichever user segment makes up the majority of people playing and spending money on video games, are core gamers. People that take video games seriously are a pretty small segment, I would think.
Oh, and, yes, I was generalizing about murdery games. Violent games and the protagonists, stories and themes do tend to be more testosterone-focussed? Masculine? I'm not even sure I know how to describe it. Anyway.
http://usabilitynews.org/video-games-males-prefer-violence-while-females-prefer-social/ 2012 study. Some interesting things in there - check it out.
Also interesting is this:
http://radford.edu/~mzorrilla2/thesis/effectsongender.html "Why is female aggression increased against human opponents, especially male? Perhaps it is the natural feeling of competition, or perhaps it is that females feel the need to be more masculine in a traditionally masculine setting."
Aand then there's this:
http://content.time.com/time/business/article/0,8599,2024265,00.html yeah. The game's tagline: "It's payback time, boys." Not even sure what this means.
Lastly this study was interesting, but somewhat out of date:,
http://lin.ca/sites/default/files/attachments/CCLR11-28.pdf This line was fascinating: "Thus it is clear from this study that violent video games, not unlike other forms of leisure, can act as a conduit for both the reproduction and the resistance of gender, violence, and gendered violence".
Anyway. Little off topic AND into a zone that can go south fast. Lots to read and think about, and my takeaway is that regardless of current standings, women are going to be a major factor in core and hardcore gaming soon, if they aren't already. Cater to them!