So, to start off, I thought the movie was... okay. Definitely not a bad one, but not really a good one either. The direction, effects, music are certainly competent. Production values in general are relatively high. Acting's a mixed bag, but passable overall.
Now, the film is supposed to be a satircal horror movie, but it completely misses the mark. The satire and the horror are simply disconnected. It's not a satire of scary movies, but a horror flick that's also a satire of whatever the hell it wants to. In fact, it makes fun of almost everything but horror movies (with minor exceptions towards the end).
So, since the genres here don't really work in unison, I'll talk about them separately. First off, the horror. It's bad and utterly forgettable - and, as I mentioned, not in a satirical way, as the movie almost never makes an attempt to make fun of it, the exception being a couple of scenes towards the end. It actually tries to be a horror movie and it fails. All the scares are predictable and the delivery is uninspired. The special effects are not bad for CGI, but CGI does not really make for good horror, unless it's expertly done. And, needless to say, it isn't. I have to mention the acting here, which works okay for the satire bits, but does nothing to improve the horror element. The music is decent, nothing special. It does what it has to do - no more, no less.
Moving on to the satire; it's not all that clever, I'm afraid. It makes fun of the movie industry here, makes a jab at television and society as a whole there. It's just vague, general, unfocused, social commentary, but it's nothing ground-breaking, none of it is. And if you're going to do satire, it'd better be damn good. Since it is satire (or tries to be, at least), there's also humour, which, again, is not great. The jokes are obvious and unoriginal, while the delivery does not impress. Actually, I don't recall laughing or being amused all that much. Again, a few good moments here and there, but the bulk of it is mostly average, dipping into subpar on occasion.
Finally, the plot and its direction, which seems to be the only place, where the film does try to do something different. Well, the direction of the plot, that is, not the actual story, as the latter is essentially a mix of several horror tropes. They tried so hard to accommodate all these different ideas, that the story ends up being, well, shit. It's absolutely ridiculous, its only purpose being to make it possible to cram in as many cliches as possible. The film attempts to build a plot out of these fragments and it makes you think it's supposed to be original, but, in reality, it only feels original. It attempts to trick the viewer into believing that what they're witnessing is a clever twist of expectations, but all it really does is tie one horror movie staple into the next in a way that's surprising only because the story is incoherent, giving you the illusion of originality. The question is not where the story is going, what to expect next, but when the chain of cliches will end. "Best" part is, the overarching plot isn't even a horror one, and, as I said earlier, the premise is complete bullshit, only there to make the events that take place possible, but not believable or in any way logical.
That usually works fine in parody movies, but not here, since this is not a parody. Or is it? That's something the film itself doesn't seem to know. Up until the final 20 minutes, there is no parody, just bad horror punctuated by satire with a constantly changing target. But then, at the very end, it remembers it's supposed to be making fun of this, which results in the film's strongest moments.
Ultimately, the movie is nothing special. It certainly tries to make the audience believe it is, but it is not. Worth watching once, when it can use surprise to keep you interested. It's unlikely you'll be enticed to revisit, however, as you realise just how silly it all is by the end. I imagine I would have found the film much more enjoyable, had it not pretended to be clever. Or if the satire and jokes actually worked and had any relation to the horror. As it stands, it's a movie that does not know what it wants to be, tries to do it all but fails. Saved by appearing to be different (which also ends up being its downfall) and genuinely entertaining final 20 or so minutes.
I'd give it 5/10, for those that like scores. It's alright.