I dont want to copy paste myself but I posted when twitch leak broken up so i give it a try.
Disclaimer first I do own Asus z97, I7-4790, G1 GTX 980, SSD and 16 GB ram.
I must say that fellow PC gamers disappoint me. How can they can be such unaware costumers.
Console and the most of PC players will not see any downgrade. Their hardware cannot run it without it.
Any card beyond 970 is hit by law of diminishing returns. If you buy hardware that make you 1% of costumers of the company do not expect to be put first, sorry.
GTX 980 is card for going above 60 fps for 1080p or 1440 max. Buying better hardware is only for higher resolutions, more fps and some extras like hair physics.
When stronger hardware will be more common in the future most people will opt for better graphics for 1080p and 30-60 fps. High end hardware DO not mean that there will be so much better graphics for you. It will still be just the same in higher res and frames plus some new features.
If you think that ANY company will sacrifice performance of the game for majority of their costumers for few of us with best systems then you are delusional. It is not economically possible in the long run and such IT will not happen. Yes if CDPR concentrated on best PCs it would looked better. Except it would not, they would not be able to invest that much resources in the first place. Maybe for few PC gamers it would looked better on their rigs but game would be also smaller.
Actually Witcher 2 secured CDPR position but, it would be much better game if port to consoles of the first title was success rather than waste of money. We would have Dol Blathana for example. Without majority of the gamers both PC and X1/PS4 such games like Wild hunt cannot be done, without CDPR sinking. I rather have a downgrade and later Cyberpunk than Best Ever Witcher and then nothing. Sticking to GOG and saying screw it is not profitable/profitable enough comparing to investment.
If anything is true it is that we may have better looking games thanks to gamer with weaker PCs and console gamers. We will not be the main focus of resources company use to make a game, but there will be more resources to divide.
There is no economical incentive for doing more demanding graphics than for 970,780ti, r290 and 980.
Ultra is there because:
1 Graphics are done best they could be, then "downgraded" until everything works fine in the dev process. Unless i is like no to little progress game like COD. If there is no "downgrade" visible it is because you do not saw all that used to be there before optimization. We get hi specs because the made them anyway but do not hope to get them at cost of most gamers buying the game or any company to make separate build for such niche market.
2 Future scaling of the game for majority for most of PC gamers of the game
3 Prestige
4 And yes PR and Marketing. Without what someone call "false advertising" we probably have WORST graphics. Not that you have to buy day one if you have any doubt.
Claim that there were better graphics without knowing how well it work is fart in the wind. And if it worked well did our graphic broke the build for majority of the gamers, CDPR costumers. If you thing that few of us is more important than the most of them paying the most of the money you are simply entitled.
Console parity is nonsensical argument. They have better build but they simply wont give it to us. Yeah right.
Last but not the least I do not care as the core and whole package is there. Story, charterers, world, immersion, C&C, music, atmosphere and...
...and still good graphics. If their were downgraded for console players so be it, they pay their share that helps UPGRADE all those elements (money did seam upgrade VO quite efficiently)
There is not such nonsense like : "They should x,y,z", "X would be the right things" and all that hi ground moral blah,blah blah.
World works like it do, process and interacting factors are like they are. Because they have to. If you go against economic reality you will not be more successful in the long run than protesting gravity
PS: For certain person(will not mention) that said that if they do not concentrate on PC( I would say hi end PC owners) they should not do it on PC. If you could make that decision would you. Thx You made me unable to play the game that I want the most for decade, and lore that I loved since reading a books as a kid. THX really. Stick your "should's" in your arse