Absolutely.
But the question - rhetorical - then becomes whether that is in his best interest as a consumer or not.
Why should anyone pre-order this pass when 1) very little by way of specifics is known about the content, 2) The price point is actually less appealing than that of the standard title, and, last but not least, 3) it seems there's no benefit associated with pre-ordering?
I think this is the question REDs would be well-advised to answer.
I'd bet the answer is that their business department figures that prerelease is the best time for these announcements; interest is going to peak the closer we get to launch and its going to crumble the further we get away from it. People move on to other games, many console gamers are going to resell it. There is no harm at all in letting people know ahead of time that something more is on the way and giving them the option of buying in if they want to.